You have probably seen the Periscope pages of many established companies. Have you ever thought about how you can take advantage of this social media tool to improve your business? The following article will offer some tips and advice on how you can establish a solid and powerful presence on Periscope.
Know what your goals are. Why do you want to use Periscope marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Periscope is primarily a means of sharing content. Periscope is useful for more than chatting with your friends. Treat it as a marketing medium. Create informational posts and videos to post on your Periscope page. You can reach significant numbers of people on Periscope.
Use a contest to build talk about your brand. You ought to urge customers to sign up by providing freebies to certain subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
Only put professional pictures on your Periscope. These are a great way to show off your business. If you decide to post personal photos, be sure they aren't offensive in any way, and be sure and take those photos with a high quality camera.
Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
Now that you understand the how, what, why, visit when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Periscope marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off.